WILD PLANET SARDINES
PACKAGING & LOGO DESIGN
PACKAGING & LOGO DESIGN
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Wild Planet Foods sells packaged fish and focuses on selling healthy, sustainably caught and “wildy good” tasting fish. Their goal is to educate and inspire consumers to make wise choices that will result in immediate health benefits for themselves and their families and a positive, long-term impact on our planet.
This project includes redesigning packaging for 6 of their sardines products in order to accurately portray their brand as eco-friendly and good for your body.
The final logo was modified from the original Wild Sardines logo of the wave and the leaf, but it has been majorly simplified to freshen up the brand. The packaging design follows along the same clean look with simple fish illustrations "swimming" around the packaging. The blue colors emulate the ocean and the pastel colors create contrast to highlight the additional sardine products.
