MOUNTAIN HOUSE
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Mountain House makes freeze-dried food for on-the-go meals perfect for camping, hiking, backpacking, emergency preparedness and even a meal at home.
Recently, they established a new brand identity and updated packaging. I got to apply their new assets to various print materials to increase fan engagement and attract new consumers.
Booklet created for an influencer mailer that was sent out to 75+ outdoor adventurers who have yet to work with Mountain House.
Various icon illustrations were drawn to depict how to prepare, how the product is made and where to consume (see illustrations to the left).
ADVENTURE MADE DELICIOUS
Created a sleek, eye-catching sticker of some fan favorite products featured outdoors, in their natural habitat. This mailer was sent out to outdoor adventurers that are already consumers of the product.