DAVE'S KILLER BREAD
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Dave's Killer Bread, local to Portland, Oregon, sets the standard for organic whole grain bread. They have grown significantly over the years, gaining a large fan base referred to as "BreadHeads" who are loyal to their bread as well as many of the other products they offer. They are also proud to be known as second chance employers, creating opportunities for those with a criminal history.
Through Maxwell as a Graphic Designer, I have gotten to touch every aspect of their brand from social content, ads, and mailers to packaging, in-store graphics, illustrations and more!
Back-to-school web banners for an article in Motherly. Utilized hand lettering for this campaign which was then displayed in the mailer we sent out to BreadHeads.
Hand-drawn illustrations of different product pairings.
IN-STORE SIGNAGE
TRUCK WRAPS
SECOND CHANCE EMPLOYMENT WEBSITE TILES
Annual campaign for SCE (Second Chance Employment). Carried over the same fonts and color palette from previous years, but incorporated hand-drawn illustrations and numbers to create a more approachable look.
VIDEO ADS
Repurposed overused snack bars imagery to make a new, bold animation to show off the killer taste and texture that Dave's Killer Bread is famous for.