SMH HUMMUS COMPANY
Dave Marcantuono loves hummus. He loves it so much that he thought that the common text lingo 'SMH' stood for 'some more hummus.' This led us to envision a company where the motto is essentially, "you can always have some more hummus."
This project involves the brand creation of the SMH Hummus Company which includes a logo, food truck, menu, packaging design and social media advertisements.
The final logo utilizes thick strokes and small gaps to create a bold and striking logo. The chickpea replaces the letter O in "CO" and the red/orange color was chosen to create contrast and resemble paprika, a common spice used in mediterranean hummus. Quotes from Dave are placed all throughout the products, creating a humorous aspect for the brand.