ALDEN'S ORGANIC ICE CREAM
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I design and develop email templates, mailer fact sheets, digital assets, and social media content for Alden's Organic Ice Cream. From seasonal campaigns to everyday brand storytelling, I help translate their playful, wholesome identity into visually engaging and conversion-driven marketing materials across digital and print.
Meta post to kickoff a giveaway.
MONTHLY PROMOTIONAL EMAILS
We revamped the monthly emails to be sleek and to the point. Each email now features a primary image and an attention-grabbing headline, followed by copy that is short and sweet. The coupon is located prominently at the bottom to ensure the viewer scrolls through the full email. Different sizes for copy and buttons were tested to determine the highest click rates.
SOCIAL & DIGITAL HEADERS
Headers for the launch of Mocktail Sorbet Bars across all digital platforms.
INDULGENCE FOR EVERYONE
A fact sheet for a mailer, sent out to perspective consumers, highlighting the delicious offerings, what makes Alden's special and ways to interact with the brand. I used the brand's primary blues and color blocking to create hierarchy and organize the information. Pink was used to tie in the holiday.
SOCIAL POSTS
April Fool's post!
